Bajaj Bikes, India’s Heart Throb

Bajaj Auto is India’s leading two and three wheeler manufacturer. The company first came into the Indian scene in the 1940s and has its major plant at Pune while a new plant has come up at Pantnagar in Uttaranchal. Its product profile includes a range of two wheelers including scooters and motorcycles. It first started production of Scooters in India under collaboration with the Vespa of Italy. Later it started to produce Scooters on its own.

Gradually the company started to manufacturer motorcycles and has become one of the topmost bike producers in India and has also obtained the distinction of being the one of the top five motorcycle companies in the world. Bajaj Autos produced and sold over 2.38 million Motorcycles during the year 2006-2007 and over 32,000 Three Wheelers and accumulated a net profit of over Rs.12.5 Billion for that year. Bajaj is also India’s largest exporter of two and three wheelers with over 440,000 units (over 16% of its production) exported in 2006-07. Its Motorcycle brands are extremely popular in India, South & South East Asia, Africa and Latin & Central American Countries.

The two wheeler segment in the Indian transport industry has made a remarkable growth in comparison with the other segments of the automobile industry. Bajaj bikes have made its impact in the two wheeler industry vis-à-vis with the other two wheeler manufacturers of the country. Two wheeler sections in India have witnessed one of the more impressive levels of growth vis-à-vis other segments of the automobile. Bajaj Auto is one of the leading manufacturers who had made its presence felt in the Indian roads through its sleek bikes that has been accepted in the international markets as well.

The bikes manufactured by Bajaj Autos include models like Bajaj Patina, Bajaj Avenger DTS-1, Bajaj Pulsar DTS-1, Bajaj CT 100, Bajaj Discover, and Bajaj Pulsar 220 DTS-Fi. These bikes are the leading brands that make up the company's two wheeler market. Bajaj Auto has a huge network of dealers and service centers spread all over the country that helps the potential consumers in identifying the best possible bikes specifying their requirements. In addition to this, the company has tied-up with dealers and loan providers and under its own scheme of Bajaj finance, which helps finance the dreams of many Indians of owning a bike.